I didn’t just stumble into design; I grew into it. As a kid, I’d obsess over the smallest details in posters, packaging, and interfaces, wondering why some designs just felt right. That curiosity turned into a career where I now craft bold, inclusive visuals that don’t just look good, they connect.

With 8+ years of experience, I thrive on the Brand and Audience Design team at Staffbase, shaping campaigns that resonate with diverse audiences. Working alongside marketing and product teams, I use AI not as a shortcut but as a creative amplifier, streamlining workflows while keeping human-centered design at the core.

For me, good design is a balance: structure meets spontaneity, data meets instinct. I push creative boundaries by transforming feedback into opportunity, embracing the idea that “less isn’t just more, it’s intentional.”